Why We Love Disney The Power of the Disney Brand Andi Stein 9781433108983 Books ebook QTT

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From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney’s universal appeal. Starting with the early days of Walt Disney, the book examines the company’s evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney – from characters and theme parks to music and home entertainment – to offer the reader a clear overview of the organization’s history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.
Andi Stein,Why We Love Disney The Power of the Disney Brand,Peter Lang Inc., International Academic Publishers,1433108984,NU-BNT-00717144,General,Leadership,Marketing - General,Amusements - United States - History,Amusements;United States;History.,Walt Disney Company,Walt Disney Company - History,Walt Disney Productions - History,Nonfiction,Amusements,BUSINESS ECONOMICS / Leadership,BUSINESS ECONOMICS / Marketing / General,Brand,Brand; branding; Disney; Love; marketing; Power; Walt Disney; Walt Disney company; Stein,Business Economics,Business Economics/Leadership,Business Economics/Marketing - General,Business/Economics,Communication studies,DRAMA / General,Disney,Drama/General,Film Video - General,Films, cinema,History,Leadership,Love,Management management techniques,Marketing - General,Medien, Kommunikation / Medienwissenschaft,Non-Fiction,Nonfiction,PERFORMING ARTS / Film Video / General,Performing Arts/Film - General,Power,Scholarly/Undergraduate,Stein,TECHNOLOGY ENGINEERING / Telecommunications,TEXT,TRANSPORTATION / General,Technology Industrial Arts,Telecommunications,Theatre management,Transport industries,Transportation/General,United States,Walt Disney,Walt Disney Company - History,Walt Disney Productions - History,Walt Disney company,branding,marketing,BUSINESS ECONOMICS / Leadership,BUSINESS ECONOMICS / Marketing / General,Business Economics/Leadership,Business Economics/Marketing - General,DRAMA / General,Drama/General,Film Video - General,PERFORMING ARTS / Film Video / General,Performing Arts/Film - General,TECHNOLOGY ENGINEERING / Telecommunications,TRANSPORTATION / General,Telecommunications,Transportation/General,Technology Industrial Arts,Amusements,History,United States,Business Economics,Business/Economics,Communication studies,Films, cinema,Management management techniques,Theatre management,Transport industries,Medien, Kommunikation / Medienwissenschaft

Why We Love Disney The Power of the Disney Brand Andi Stein 9781433108983 Books Reviews :

From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney’s universal appeal. Starting with the early days of Walt Disney, the book examines the company’s evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney – from characters and theme parks to music and home entertainment – to offer the reader a clear overview of the organization’s history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.

Andi Stein,Why We Love Disney The Power of the Disney Brand,Peter Lang Inc., International Academic Publishers,1433108984,NU-BNT-00717144,General,Leadership,Marketing - General,Amusements - United States - History,Amusements;United States;History.,Walt Disney Company,Walt Disney Company - History,Walt Disney Productions - History,Nonfiction,Amusements,BUSINESS ECONOMICS / Leadership,BUSINESS ECONOMICS / Marketing / General,Brand,Brand; branding; Disney; Love; marketing; Power; Walt Disney; Walt Disney company; Stein,Business Economics,Business Economics/Leadership,Business Economics/Marketing - General,Business/Economics,Communication studies,DRAMA / General,Disney,Drama/General,Film Video - General,Films, cinema,History,Leadership,Love,Management management techniques,Marketing - General,Medien, Kommunikation / Medienwissenschaft,Non-Fiction,Nonfiction,PERFORMING ARTS / Film Video / General,Performing Arts/Film - General,Power,Scholarly/Undergraduate,Stein,TECHNOLOGY ENGINEERING / Telecommunications,TEXT,TRANSPORTATION / General,Technology Industrial Arts,Telecommunications,Theatre management,Transport industries,Transportation/General,United States,Walt Disney,Walt Disney Company - History,Walt Disney Productions - History,Walt Disney company,branding,marketing,BUSINESS ECONOMICS / Leadership,BUSINESS ECONOMICS / Marketing / General,Business Economics/Leadership,Business Economics/Marketing - General,DRAMA / General,Drama/General,Film Video - General,PERFORMING ARTS / Film Video / General,Performing Arts/Film - General,TECHNOLOGY ENGINEERING / Telecommunications,TRANSPORTATION / General,Telecommunications,Transportation/General,Technology Industrial Arts,Amusements,History,United States,Business Economics,Business/Economics,Communication studies,Films, cinema,Management management techniques,Theatre management,Transport industries,Medien, Kommunikation / Medienwissenschaft

Why We Love Disney The Power of the Disney Brand [Andi Stein] on . From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. IWhy We Love Disney/I examines the influence of the Walt Disney Company and the reasons for Disney’s universal appeal. Starting with the early days of Walt Disney

 

Product details Hardcover 282 pages Publisher Peter Lang Inc., International Academic Publishers; First printing edition (February 10, 2011) Language English ISBN-10 1433108984

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